Service Overview
Depth Interviews: With extensive experience in accompanied shopping, we also recruit in-depth one-on-one interviews across a host of business and consumer sectors. Techniques used include:
- One-on-ones
- Paired depths
- Accompanied shops
Focus group interviews,Mini-Groups,Triads,Dyads: The recruitment of respondents is the essence of the research industry and this fact is evident at a group discussion.Our rich experience in this area and our drive for perfection has acquired us a wide client base. Techniques used include:-
- Standard Group Discussions (Focus Groups)
- Peer Group
- Family Groups
- Triads
- Extended Creative Groups
- Workshops(all day and half day)
- tasking, product placement groups and recalled groups
Ethnography Approaches : Obtains a deep understanding of human, social and cultural aspects of people
Online In-Depth interviews : Collects the opinions and perceptions of the participants online
Online Focus Group Discussions : Records the opinions and perceptions of members of the group about a particular topic in an virtual discussion room
Website Usability testing : Captures the customer’s attitudes and behavior as they navigate through the website
Mystery Shopping : Evaluates the performance of retail service or gathers specific information about a product