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Quantitative Research

Service Overview

Computer aided personal interviews CAPI: interview takes place in person and the data is captured on a computer terminal/laptop

Computer aided telephonic interviews (CATI ) : interview is conducted over the telephone between a participant and a computer and all the responses are recorded

Telephonic Surveys : captures the opinions and perceptions of the participants over the telephone

Web Based Survey : records the opinions and perceptions of the participants online

Central Location Testing : interviews are conducted at a pre-determined place such as a room or a mall and the consumer’s responses are captured on a particular a product/service

Paper & Pen Interviews(PAPI) : participants responses are filled into a questionnaire by the interviewer

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